All in Communications

When we're trying to sell an idea or a product, we want to say all the right things to the prospect, so that we can close the deal quickly.

In doing so, we can at times, sugar coat the message, or gloss over key issues that need to be grappled with upfront. All the more reason, as I discuss in today's episode, that we always be upfront - even if that means talking about difficult things.

The success of whatever we do depends, without question, on our people. It's a cliche but it's true.

So it's important when formulating our teams, to make sure we have the the right "ingredients" in place - not only technically but philosophically. The wrong ingredients will ruin the entire dish, which is the topic of today's episode.

We throw around the word "partnership" pretty loosely. And often, when we do, we're sincere about it. But it's easy to talk about partnerships when there's nothing at stake.

You really find out whether you have a real partnership (or not) when problems arise. And in those moments, there's one trait that matters above all else, as I discuss in today's episode.