All tagged Storytelling
A common mistake of someone new to the sales process (whether you're selling a product to a prospect or an idea to your boss) is that the more detail you provide, the higher the chances of success.
Reality works quite differently, as I explain in today's episode. The fact is that the onus is on us to get our message across, which means we need to do the work, not the customer.
We love being the hero in our stories. But Donald Miller talks about there being only 4 key roles you can take on in your business story.
And being the hero isn't one of them. You need to be the guide, as I discuss in today's episode.
Today's podcast focuses on the idea of owning our messages.
In any work we do, we're called upon to present our ideas and findings in front of an audience. Often, we feel compelled to "do what we're told" or to "follow a script". The reality is that we need to own what we present, no matter our level. In this podcast, I discuss how.
