All tagged Sales
A common mistake of someone new to the sales process (whether you're selling a product to a prospect or an idea to your boss) is that the more detail you provide, the higher the chances of success.
Reality works quite differently, as I explain in today's episode. The fact is that the onus is on us to get our message across, which means we need to do the work, not the customer.
When we're trying to sell an idea or a product, we want to say all the right things to the prospect, so that we can close the deal quickly.
In doing so, we can at times, sugar coat the message, or gloss over key issues that need to be grappled with upfront. All the more reason, as I discuss in today's episode, that we always be upfront - even if that means talking about difficult things.
We love being the hero in our stories. But Donald Miller talks about there being only 4 key roles you can take on in your business story.
And being the hero isn't one of them. You need to be the guide, as I discuss in today's episode.
In today's episode, I talk about the idea of partnerships.
The word "partnership" is easy to throw around when the stakes are low. But when the going gets tough, we really find out who is (and isn't) a true partner.
Whether we're selling a product or an idea, we're often faced with situations where our messages simply aren't getting through - that is, we're just not able to communicate effectively.
There are a number of tried and true approaches to improve our chances and today's episode dives into these practical tips and techniques.
When we're communicating an idea or selling a product, we often think that if we just explain the benefits, people will buy.
When they don't, we lament that they just didn't get it. But maybe we're the ones who didn't get it - because it's not anyone's job to listen, it's our job to make them want to hear us, as I discuss in today's podcast.
Today’s podcast wraps up this month’s focus on Sales and Marketing - subjects that are both loved and hated. Every successful enterprise needs great marketing.
This episode focuses on how we talk about Marketing and Sales. Specifically, how we casually use terms such as "marketing bull shit" and why that points to a deeper, underlying problem within the company. And that needs to change.
This month’s podcasts will focus on Sales and Marketing - subjects that are both loved and hated. Everyone seems to have a particular view on it - some love it, others hate it. But whatever your stance, the fact is that you can’t avoid it. Every successful enterprise needs great marketing, and that’s what we’ll dig into this month.
