All tagged Messaging
Whether we're selling a product or an idea, we're often faced with situations where our messages simply aren't getting through - that is, we're just not able to communicate effectively.
There are a number of tried and true approaches to improve our chances and today's episode dives into these practical tips and techniques.
When we're communicating an idea or selling a product, we often think that if we just explain the benefits, people will buy.
When they don't, we lament that they just didn't get it. But maybe we're the ones who didn't get it - because it's not anyone's job to listen, it's our job to make them want to hear us, as I discuss in today's podcast.
Many of us believe we have a message to share, in one domain or another, and many of us long to actually share it.
Today's episode speaks to the fact that we all now have a platform to say, write and otherwise communicate, anything we want. But wanting to and doing so are two different things, and the discussion today focuses on that inner dialogue.
Today's podcast focuses on the idea of owning our messages.
In any work we do, we're called upon to present our ideas and findings in front of an audience. Often, we feel compelled to "do what we're told" or to "follow a script". The reality is that we need to own what we present, no matter our level. In this podcast, I discuss how.
This month's podcasts focus on the art of communication - a critical skill no matter what we do for a living.
In today's episode, I discuss how no amount of clever language and word smithing can make up for a poor message or offering. That sometimes, the problem isn't in the message but with us.
This month's podcasts focus on war stories, recounting situations and experiences that were unique, intriguing and (always) educational.
In today's episode, I share a story about a very unique experience I've had - and keep having on Twitter. Specifically, about how I'm regularly confused with the Former Chief Minister of Kashmir, and what that tells us about how to effectively communicate.
Today’s podcast wraps up this month’s focus on Sales and Marketing - subjects that are both loved and hated. Every successful enterprise needs great marketing.
This episode focuses on how we talk about Marketing and Sales. Specifically, how we casually use terms such as "marketing bull shit" and why that points to a deeper, underlying problem within the company. And that needs to change.
Episode 20 continues this month’s focus on Sales and Marketing - subjects that are both loved and hated. Everyone seems to have a particular view on it but, whatever your stance, the fact is that you can’t avoid it. Every successful enterprise needs great marketing.
