Episode 20 continues this month’s focus on Sales and Marketing - subjects that are both loved and hated. Everyone seems to have a particular view on it but, whatever your stance, the fact is that you can’t avoid it. Every successful enterprise needs great marketing.
Today's episode focuses on the importance of standing your ground when working with a customer. We like to say that the customer is always right, but sometimes, a little tough love goes a long way, even if it puts us at commercial risk.
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