Episode 21. Engage and Entertain
Episode 21 of the podcast continues this month’s focus on Sales and Marketing - subjects that are both loved and hated. Every successful enterprise needs great marketing.
Today's episode focuses on the need to engage and entertain your customers, as you promote your wares. Today's plethora of options and access are forcing marketers to rethink how they attract customers. It is ever more critical for them to pull rather than push.
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