There’s that old saying that it’s easy to have principles until you have to practice them. Well, it’s the same thing with partnerships, especially when it comes to buyers and suppliers.
We like to throw that word around, especially during the early days of a relationship, during a QBR or during renewal times (by both sides). And that’s easy to do. It’s no sweat off anyone’s back to do it then. And we probably believe it, too.