All in Communications

What's Your Part In All Of This?

We’re in an age of division. Everything seems to be either one side or the other. Red or blue. Black or white. With us or against us. You can’t read or listen to the news without hearing about it.

But while the social and political divisions in our discourse feel so much more pronounced these days, the fact is that this type of ‘one or the other’ mindset has been there all along, not least in our economic and personal lives.

Why Are You Asking Me For Advice?

If you ask me for my opinion on a particular topic, I like to think I’m level headed enough to tell you if I have a perspective worth sharing or not. If I don’t know much about the subject, it doesn’t bother me to say I’m not up to speed, or it’s not really my area of expertise.

And the reason I do that is because I recognize - and am quite comfortable with the fact - that I don’t know everything. (Hard to believe, I know.)

Making or Breaking Partnerships

The word “partnership” is used quite liberally these days, across just about all aspects of our lives - from the personal to the professional, whether we’re talking about our relationships, about our work colleagues or our suppliers and customers.

But what do we really mean, in any of these contexts, when we use that term?

"Marketing Is Bullsh*t, But..."

Those Marketing folks - what do they do?

Why do we need to hire another marketing person?

Is it really necessary to spend that on Marketing?

You see it time and time again - organizations have this funny relationship and view of Marketing. 

We love the mystique that Apple has built around its business and think it’s entirely down to its products.

Everything You Know About This Post Is Wrong

In case you haven’t guessed already, the title of this post is clickbait. It’s meant to draw you, the reader, in and make you read this post. And if I’ve done my job right, the post will expand on and explain the title in a useful and compelling way. 

But of course, the internet being what it is (one that’s rewarded for clicks and hits), such titles get used to excess and don’t always deliver on their promise.

We Aren't Mr. Spock

The thing about giving advice is that it’s super easy to do at a distance. You can look at the options in a cold and calculated fashion, weigh up the pros and cons, and make definite judgements about the right path forward.

We see this firsthand in any education forum - specifically, business schools like those I studied at - where the case method is utilized. You study a specific situation, whether it’s related to people, strategy, operations, etc. You analyze the variables based on the information available. And then you make a logical, rational decision on what it takes to solve the specific problem at hand. Easy stuff.

The Thing About Working With People

It’s amazing to me that the one subject that has had the most influence on our ability to get anything done in business (and, frankly, personal) life is also the one that is given the least attention (relatively) at Business School: working with people.

Don’t get me wrong - it’s not as if there isn’t any acknowledgement that it’s critical (there is) or that Professors don’t speak to its importance (they do).

Fancy Offices And Free Snacks

Conversations about great company cultures are almost always accompanied by talk of nice offices with modern conveniences, bring-your-pet-to-work days, free food and more. In fact, read about the latest hot startup, and modern media (conventional or otherwise) will be abuzz with stories about the lengths these companies are going to for their employees (from no dress code to unlimited vacations to relaxation pods). 

It’s not surprising then that these ideas become comingled: that amazing work culture goes hand in hand with these kinds of tangible amenities.