All tagged Marketing
Brands today are quite different from the brands I grew up with. Many of them are quite explicit about what the stand for and believe in, even if that narrows their target market.
These brands, I'd argue, achieve far greater loyalty and commitment than those that don't. Because, as I discuss in today's episode, consumers are sick of fitting in. And they expect brands to reflect that.
Today’s podcast wraps up this month’s focus on Sales and Marketing - subjects that are both loved and hated. Every successful enterprise needs great marketing.
This episode focuses on how we talk about Marketing and Sales. Specifically, how we casually use terms such as "marketing bull shit" and why that points to a deeper, underlying problem within the company. And that needs to change.
This month’s podcasts will focus on Sales and Marketing - subjects that are both loved and hated. Everyone seems to have a particular view on it - some love it, others hate it. But whatever your stance, the fact is that you can’t avoid it. Every successful enterprise needs great marketing, and that’s what we’ll dig into this month.
