Omerisms Podcast - Episode 117

When we're communicating an idea or selling a product, we often think that if we just explain the benefits, people will buy.

When they don't, we lament that they just didn't get it. But maybe we're the ones who didn't get it - because it's not anyone's job to listen, it's our job to make them want to hear us, as I discuss in today's podcast. 

You can access the podcast here.