“How people may emotionally connect with music I’ve been involved in is something that part of me is completely mystified by...Human beings are really different, so why would it be that what I do connects in that way? I discovered maybe around (Radiohead’s album) The Bends that the bit I didn’t want to show, the vulnerable bit...that bit was the bit that mattered.” Thom Yorke
The 1,000 true fans of what you do, the ones who will follow you through hell and high water, aren’t there because they expect you to sell them something. They aren’t interested in you because you’re thoroughly researched, or because you’re crafted to the nth degree.