All tagged Steve Jobs
Decades ago, in the early days of the PC, Steve Jobs observed that “most people didn’t want to learn how to use a computer; they just wanted to use it”.
That was his underlying philosophy with the Mac (and all (of his) subsequent Apple products): how do you make the product so simple, so intuitive, that the customer can simply use it without a learning curve? And you have to admit, it’s worked beautifully.
One of the hardest things to get your head around when you’ve decided to create something new, is that no one has the answer to what you need to do.
How your offering should be designed, what it should do, how it should be priced - all of this is up for debate. There may be comparables out there - models that you can compare to and get ideas from, and they can offer a guide, a few suggestions along the path.
"You have to have a lot of passion for what you're doing...because it's so hard, that if you don't, any rational person would give up...the ones that were successful, loved what they did, so they could persevere...and the ones that didn't love it, quit, because they're sane!"
