There's always going to be a time when schedules don't work, and you have to take an airline you don't normally fly.
All in Sales
There's always going to be a time when schedules don't work, and you have to take an airline you don't normally fly.
When we refer to "marketing bullshit" within our own organizations, it's usually because there are one of two problems at play (sometimes both).
The first, as I discussed in my last post, is that our sales and marketing communications are off. We aren't being honest, we aren't being forthright. We aren't speaking with integrity.
Welcome back to Part 2 of the Omerisms Podcast on Retail in India featuring my conversation with Raman Mangalorkar.
As I mentioned in Part 2 of the podcast, Raman and I get into the details of the state of the sector in India and speak to some of its interesting nuances.
Welcome back to Episode 2 of the Omerisms podcast, where I discuss, explore and debate interesting business, career and personal development topics with interesting business leaders across industries and across the world.
There's a common perception that successful sales executives are extroverted personalities. Loud. Gregarious. Walking with a swagger. Slick. Polished. Bling-laden. This is the stereotype. When I see new (and sometimes old) salespeople, many believe in this persona and feel that that's what they need to be to succeed.
In college, when it came time to decide which business major to pursue, the administration organized a town hall session where the heads of each department came together to explain what their discipline was about, the type of real world value it delivered and why we as students should consider a major in their field.