All in Life
Perceptions are everything.
If someone believes something to be true, it almost doesn’t matter what the data says. The most reasoned arguments and the most robust set of facts will pale in comparison to their beliefs, values and worldview.
And as a marketer or salesperson reaching out to current and potential customers, it certainly doesn’t matter what you think. It only matters what they think, how they perceive the facts.
“Almost everything will work again if you unplug it for a few minutes, including you.” — Anne Lamott
It’s almost always a bad idea to try and make difficult decisions in the fog of war, unless we absolutely have to.
In the midst of the battle, we’re faced with a host of messages and signals coming at us, non-stop, seemingly at random. Sometimes, our senses are heightened and we’re fully attuned to our circumstances, allowing us to make sharp, intuitive decisions. But more often than not, we’re not. Or we aren’t for any extended period of time.
When sportsmen are learning to find their feet again after a long injury, or when they’re struggling with their form and looking to get their performance back on track, the advice they’re given isn’t involved or complex. They’re not told to undergo elaborate programs that will restore their physical and/or psychological state back to their prior peak.
Our natural reflex, when we’re evaluating a market, is to think of competition as being a negative factor. If there is a plethora of companies already operating in a given space, fighting it out for share, our immediate assumption is that this market is “taken” or that adding another player into the mix is a dumb idea.
This might be the case, but then again, it might not.
God doesn’t come from theology, but from inside our bellies - Russell Brand
The fact of the matter is that handbooks, while helpful, are not really needed. The guidance is useful, often thought provoking, and many times, confirming.
A while ago, I watched a Michael Smerconish interview of Roger Waters (of Pink Floyd fame). It was centered around his tour and the frequent political statements he made during his shows.
At one point, he asked Waters:
There’s a level of chaos involved in the Karachi experience - that is, living a normal, everyday life in the Pakistani city.
It’s the 11th most populated city in the world, one that’s been economically impacted by a number of factors (as has the country as a whole) over the last few decades.
I’ve got a bit of an issue with articles that proclaim that the golden age of something or the other is over. (I saw one recently proclaiming that the golden age of American dining was over.)
I get that stream of thought when it comes to specific brands or technologies. For example, I don’t think any of us would disagree that The Golden Age of the Walkman is pretty much done and dusted. Or that The Golden Age of Atari is essentially behind us.
You’ve probably seen some version of the cartoon.
Two characters in front of a complex flowchart or process map drawn on a whiteboard. The steps on the chart are numerous, many run in parallel, all interlinked and codependent in some way. There’s no clear path to the end until, a single process step with the miracle action we’ve been waiting for:
Every organization has that person. The one who raises issues, flags problems, talks about solutions and fixes to move the ball forward.
I’m not talking about the complainers - folks who have nothing better to do, and don’t have any real intent to solve the problem. I’m talking about those who want to get things done and are vocal about it. Very vocal, in fact. Sometimes, they’re in your face. Many times, they’re irritating. Many times, it feels like they’re too much.
I don’t subscribe to many email newsletters but one that I do like to read is from Rob Hatch and Chris Brogan of Owner Media Group. They always have great ideas and perspectives on doing business at a granular level - how to organize your thinking, how to position and market yourself and your products and so much more.
Rob recently sent an email about how we think about “ideas” in business, specifically referring to Chris’ book, Trust Agents, published ten years ago. He talked about how he still found the ideas discussed to be relevant. Still as applicable today as it was a decade ago.
Free Soloing is a form of climbing that’s done without any sort of protection - no ropes, no harnesses, no climbing gear. Nothing but a good pair of climbing shoes, chalk to keep your hands dry and your technique and wits. It’s been around for decades but came back into the spotlight in the excellent documentary, Free Solo, which profiled Aex Honnold and his free ascent of El Capitan in Yosemite, a truly spectacular and breathtaking achievement.
In my last post, I talked about the importance of simplicity and authenticity in our messaging. Complex, obtuse and, worse, overly clever messaging does a disservice to the point we’re trying to make. And most of the time, it detracts from getting that point across.
Sometimes, though, this just seems impossible. We struggle with distilling the key takeaways or the so-whats. What keeps emerging is far longer and more involved than what feels right.
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.
The universe seems to be on a Keanu Reeves binge at the moment.
Everything he does in his reel life is pretty much turning to gold. (OK - maybe not everything, but enough that it matters.) Meanwhile, his actions in real life show him to be the kind of person we probably all want to be.
Keanu Reeves’ Philosophy even seems to be a thing, and we caught a glimpse of it in a recent appearance…
The biggest challenge that any organization - small or large - faces is finding and keeping good people. It doesn’t matter whether you’re a start-up team of 3 or if you’re Google, the core challenge remains the same: employ the best people possible.
And getting the best people is a complex goal with multiple aspects to it, each as important as the other.
How do I find the best people to do what is needed? How do I incent them to do their best work? How do I make sure they stay?
I was on Twitter recently and came across the following tweet:
The past month or so has been a terrible one for Arsenal supporters like me.
We knew this would be a transition year and hence (we believed) we’d managed our expectations accordingly. But as the end of the season approached, we found ourselves in pole position to do something fantastic (for where the team was, anyway). We had a real shot at finishing 3rd in the league, thereby securing a coveted spot in the Champions League (very necessary to attract the best players), and we had the chance to bring home a European trophy, having reached the Europa League Final.
Very early on in my career, I went to meet a senior executive at one of the fastest growing entertainment companies in Asia.
At the time, I was a Marketing Executive in the Consumer Goods space and, while the work was interesting, I wanted to explore what else was out there, especially in this exciting new area that was taking Asia (I lived in Hong Kong at the time) by storm.
One of the things that I love about the Montessori education system is its focus on developing independence and confidence and instilling self-esteem in children.
In fact, one of the central tenets of that system is Valorization. I was reminded of this in a recent video from the RPMS school (which is where my kids went). Valorization is about:
