All in Creativity
For most of us, when we’re growing up, we’re exposed to plenty of structure. From our family rules to our religion to our social and community expectations, we’re guided (explicitly or implicitly) by defined sets of rules that tell us what to do, how to behave and even how to think.
With all that’s going on, I completely forgot that, 10 days ago, this blog turned 3.
That’s a little hard for me to believe considering that for, so many years, the blog was just an idea. I felt I should write a blog, that I wanted to write one, that I really needed to start one. But as so often happens, I kept putting it in a bin called “later”.
But during the summer of 2016, I got to the point where “later” felt like “now or never”, and so, in August of that year, I decided to put up (instead of shut up) and launched Omerisms.
A while ago, I watched a Michael Smerconish interview of Roger Waters (of Pink Floyd fame). It was centered around his tour and the frequent political statements he made during his shows.
At one point, he asked Waters:
There’s a level of chaos involved in the Karachi experience - that is, living a normal, everyday life in the Pakistani city.
It’s the 11th most populated city in the world, one that’s been economically impacted by a number of factors (as has the country as a whole) over the last few decades.
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.
I was on Twitter recently and came across the following tweet:
Very early on in my career, I went to meet a senior executive at one of the fastest growing entertainment companies in Asia.
At the time, I was a Marketing Executive in the Consumer Goods space and, while the work was interesting, I wanted to explore what else was out there, especially in this exciting new area that was taking Asia (I lived in Hong Kong at the time) by storm.
I’m reading a book called “Coal Black Mornings” by Brett Anderson, the lead singer and founder of the British band, Suede, which had their heyday in the BritPop era of the 1990s through early 2000s.
(Suede is in my Top Five bands of all time, but while popular in Britain, they’ve been largely ignored in the US. If you haven’t heard of them, they’re absolutely worth checking out - start with the first two albums.)
There’s a passage in the book where he talks about his song writing process, and writes:
The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:
Skip their ads.
For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.
There’s a difference between “personal” and “personalized”.
In an age where Marketers are working to find ways to make their messages more customized, more tailored, more specific to who we are, there’s still a marked difference between the two. Just because that email is addressed to you, or there’s a special offer made on your birthday, doesn’t actually make it personal. It’s simply programmed to appear that way.
The best thing about technology today is that everyone has a platform.
It doesn’t matter whether our preferred medium is in written, audio or visual form, we have access to all the technology we need to create, publish, broadcast and market our message to anyone, whether they’re in our hometown or all the way across the other side of the globe.
By the time Bruce Springsteen released his first album, Greetings From Asbury Park, NJ, in 1973, he’d already had almost a decade of playing experience under his belt. He’d started playing back in 1964 with a band called The Rogues, then another, then another, ultimately morphing into the now famous E Street Band.
That first album met with critical acclaim but little commercial success. The one after (The Wild, the Innocent & the E Street Shuffle) fared pretty much the same, and he didn’t really achieve commercial success until Born To Run was released in 1975.
It feels good to be well received.
That buzz you get when everyone raves about how amazing your work is, is quite a high. And an addictive one.
So it’s pretty natural to look for positive assurance when we do (and deliver) our work. To get that extra bolt of reinforcement. To be sure that what we’re doing is worthwhile.
I remember watching an interview many years ago with Kevin Cronin, lead singer and one of the main creative forces behind R.E.O. Speedwagon. He was talking about his creative process behind their hit “Can’t Fight This Feeling” and how, as a creation of his, it was one that was very difficult for him to let go of.
“It was a great day, but I thought I had fucked it up.”
“We felt like we’d blown an opportunity to be great.”
“I really thought we were crap.”
On July 13th, 1985, U2 took to the stage at Wembley stadium for their designated slot at Live Aid, the global concert for African famine relief. This was pre-Joshua Tree, so while they were popular, they were nowhere near the household name that they are now.
Sunday morning, I woke up to watch the Arsenal-Spurs game, famously known as the North London Derby. It’s a game where form goes out the window and these two arch-rivals go all out for bragging rights as to who is the best team in North London.
It’s a game that hasn’t gone our way in recent years and as I anticipated the stress and emotional rollercoaster I would go through over the next couple of hours, I briefly debated staying in bed and waking up when it was all over. To just not have to deal with it all.
Sometimes, the goals we set for ourselves are overwhelming. The bigger the goal or the more challenging the objective, the harder it can be to fathom how we will get there.
We get caught up in the sheer scale of our idea, or we start setting all sorts of impossible timelines and expectations that we think we need to achieve on our path there.
Many years ago, I worked with a senior consulting partner who liked to talk in puzzles. Instead of giving us specific marching orders, he’d talk around the issues and then ask us to put together a deck for his review.
For example, as we’d talk through a proposal we were working on, he’d talk about the client situation, the range of issues they were facing as well…
One of the staples of modern air travel is the flight safety video. It’s an aviation regulation that’s designed to ensure everyone is appropriately briefed on flight safety procedures in the event of an emergency.
If you’ve ever taken a flight, you’ve sat through one. And if, like me, you fly a lot, you’ve not only sat through them, you’ve likely tuned out during the briefing.
I love guitars.
I especially love guitars that are handcrafted and expertly finished. Guitars that are works of art, that use the best materials, the best pickups, the best strings. When I play guitars like these, I feel as if they improve my dexterity, my creativity and my tone. I feel as if the music I produce immediately improves. They make me a better musician.
