All tagged Value of Marketing
A lack of a brand is a forcing mechanism.
There’s nothing to hide behind, nothing to protect you or carry you in a conversation.
A lack of brand requires you to be crystal clear about what you have to offer and what you represent. It forces you to do the work, to the point that someone decides to engage with you - because the value you offer compels that engagement.
Those Marketing folks - what do they do?
Why do we need to hire another marketing person?
Is it really necessary to spend that on Marketing?
You see it time and time again - organizations have this funny relationship and view of Marketing.
We love the mystique that Apple has built around its business and think it’s entirely down to its products.
