All tagged The value of the human touch

Learn The Script - Then Forget It

Learn The Script - Then Forget It

Omer Abdullah
Careers, Communications, Entrepreneurship, Life, Marketing, Sales

In any pitch - whether it’s to make a sale, get a job, get a promotion, or fund an initiative - the story you tell is all-important. It has to inform, educate and (many times) entertain and inspire the audience, so that they ultimately say yes, and agree to whatever your “ask” is.

So how you craft that story is absolutely critical. From the key themes, to the overall flow/structure, to the specific messages/story points, to the facts and anecdotes that illustrate those messages, it’s essential to flesh out all of those elements.

It’s Personal, Not Personalized

It’s Personal, Not Personalized

Omer Abdullah
Strategy, Management Consulting, Leadership, Sales, Aspirations, Entrepreneurship, Creativity, Retail, Marketing

There’s a difference between “personal” and “personalized”. 

In an age where Marketers are working to find ways to make their messages more customized, more tailored, more specific to who we are, there’s still a marked difference between the two. Just because that email is addressed to you, or there’s a special offer made on your birthday, doesn’t actually make it personal. It’s simply programmed to appear that way.