There’s a mythology that's built up around the idea of growth that’s only accelerated in this age of on-demand news and ubiquitous social media.

We’re so enamored by the pursuit of growth (and scaling and valuations) that we discount those who aren’t interested in that ethos. That the idea of lifestyle businesses and staying “small” is a “settling” of sorts. That not growing is a failure of some sort - of the idea, the offering and the entrepreneur.