All tagged Selling a message
Those who’ve worked with me for any length of time will inevitably have heard me say some variant of the following words: “If the customer has to work to understand what we’re offering, we’ve already lost.” I try to live by those words.
There’s enough going on with any client or customer that any of us are dealing with. Just like us, they’re constantly bombarded by emails, news, requests for, and demands of, their time - and, oh yes, their actual work.
Why are some people ready to get up on a platform (physical or digital) and share their message with the world? Why are some people not?
Why is it that some folks can overcome the (inevitable) self-doubt that tends to accompany these acts of leadership? Why is it that others cannot?
Perceptions are everything.
If someone believes something to be true, it almost doesn’t matter what the data says. The most reasoned arguments and the most robust set of facts will pale in comparison to their beliefs, values and worldview.
And as a marketer or salesperson reaching out to current and potential customers, it certainly doesn’t matter what you think. It only matters what they think, how they perceive the facts.
