All tagged Sales speak
This month's podcasts focus on the art of communication - a critical skill no matter what we do for a living.
In today's episode, I discuss how no amount of clever language and word smithing can make up for a poor message or offering. That sometimes, the problem isn't in the message but with us.
You are not the hero.
That’s right, you’re not. And the sooner you get used to that idea, the better.
You’re not the one who’s going to move the customer’s business across the line. You’re not the one who’s going to help them gain extra market share. And you’re certainly not the one who’s going to achieve their vision for them.
Episode 22 is now available and this episode wraps up our discussion about Marketing and Sales - specifically, how we casually use terms such as "marketing bullshit" and why that points to a deeper, underlying problem within the company.
