All tagged Product Development
Decades ago, in the early days of the PC, Steve Jobs observed that “most people didn’t want to learn how to use a computer; they just wanted to use it”.
That was his underlying philosophy with the Mac (and all (of his) subsequent Apple products): how do you make the product so simple, so intuitive, that the customer can simply use it without a learning curve? And you have to admit, it’s worked beautifully.
It’s rare that our work appears in its full and complete form at the outset. It’s rare that we have all of our ideas, our concepts, all of our flourishes fully figured out at the start.
More often, it develops over time, through our continued work and effort. Each stage of development either reinforces our core idea and/or allows us to discard those elements that don’t fit.
In a recent interview with Marc Maron, Rick Rubin (one of the greatest music producers of our generation) recounted an exercise he gave an artist to extract more authenticity and emotion from the lyrics this individual was writing.
“The person was writing lyrics and I thought the lyrics could be better…”
