In my last post, I talked about the importance of avoiding stasis in your strategy, that being comfortable with the middle ground is a straight path to irrelevance. Maybe not today, but certainly someday.

So a response - an active, progressive strategy to do something is absolutely essential. It’s essential to be on the front foot and proactively define a clear plan for continued success.

That doesn’t, however, have to mean going after the big boys head-to-head. It doesn’t necessarily mean trying to become THE market leader.