Our business lexicon is rife with buzz-phrases such as “win-win” but it’s important to remember that that standard has to be met (and perceived to be met) by both sides. In other words, we have to be cognizant of such definitions not only for ourselves but for the other party as well. Deals are better in the long term when we do so.
In fact, our approach to negotiations says alot about us and also provides a good indicator of what we’re going to be like to work with.