If there is any consistent counsel, it is that we need to make decisions on the basis of facts. Hard, objective, scientifically-based information that provides us with a solid understanding of the situation at hand, the magnitude of the issue(s), the possible actions we can take and the relative weightage or prioritization of each.

This type of information ensures that we minimize the impact of emotion - subjective ideas based on our fears, our histories, our prior baggage and “what others are saying”.