Episode 22 is now available and this episode wraps up our discussion about Marketing and Sales - specifically, how we casually use terms such as "marketing bullshit" and why that points to a deeper, underlying problem within the company.
All tagged Marketing lessons from podcasts
Engage And Entertain (Or It's Always Better to Pull Than Push)
The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:
Skip their ads.
For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.