We tend to think of competitions as absolutes, that there are always clear winner and losers.
But other than in sports, that’s just not the case. (And even in sports, depending on your timelines, it’s absolutely the case.)
All tagged Maintaining dominance
You Aren't Guaranteed Leadership
When one side is dominant, we tend to think they’ll always be dominant.
Especially when their dominance is all encompassing - more market share, more money, more resources, more access, more everything. They develop an aura of invincibility. Their people sense it, they exude it, they act it.