The recent WeWork debacle is an incredible business story that MBA students will be dissecting and analyzing for years to come.
How could a company that was expecting one of the richest, most high profile IPOs of recent times now be on the verge of bankruptcy - in barely a couple of months?
It seemed to have all the ingredients you’d want - a flamboyant founder who would often walk around Manhattan barefoot, a lofty mission about elevating our consciousness, a truly differentiated product offering and marketing buzz that the most storied brands would kill for.