There’s a peculiar thing about the internet, and social media, in particular.

While it is this incredible and unparalleled form of communication, with a versatility and reach we’ve never seen before, it’s not without its issues (and material ones at that).

Central among these issues is that, while it’s ostensibly an objective and ‘fair’ medium, it also has the capacity - conceptually and practically - to set the world (or at least some relevant, targeted universe) on fire.