All tagged Ground rules
Startups need to be scrappy to succeed. They need to push the boundaries of their markets, take advantage of all avenues and market rules to not only get their product to market but to compete with the bigger, more established players.
While it’s a nice idea to think that if they simply develop a great product, customers will flock to them, the fact of the matter is that a head to head battle against the market leader doesn’t usually end well for anyone but the incumbent.
I think I was 13 or 14 when my brothers excitedly came home one day with a handful of vinyls that a friend had lent them. The vinyls were singles from a couple of the biggest British heavy metal bands of the day - Iron Maiden and Saxon.
We put the Saxon single, Women in Uniform, on first followed by Iron Maiden’s now-classic track, Phantom of the Opera.
I was listening to a podcast the other day in which the main subject of the show - a storied entrepreneur - made a very interesting comment.
If you have to create an “innovation center”, then you’ve already failed.
