All tagged Customer Experience
Not far from where I live, there is an intersection where the traffic lights operate in different ways depending on whether you’re walking or driving.
What I mean by this is that if you’re driving, the lights work as you would expect. They change at specific time intervals in an automated fashion. But if you’re on foot and you want to cross the street, the “walk” sign will not display unless you’ve pressed the manual “change traffic signal” button on your side of the street.
If we’re really trying to solve for a specific problem, we need to be obsessed with the problem itself.
We have to be so focused on the issues that problem presents, such that we can understand it to a level that we can uncover all of the points of concern - not only who’s impacted, but also the way in which they’re specifically impacted and to what extent.
This month's podcasts focus on war stories, recounting situations and experiences that were unique, intriguing and (always) educational.
In today's episode, I talk about going to see Liam Gallagher perform (or not), but more precisely about what we get when we pay for something, and how we need to set our expectations accordingly.
Our natural reflex, when we’re evaluating a market, is to think of competition as being a negative factor. If there is a plethora of companies already operating in a given space, fighting it out for share, our immediate assumption is that this market is “taken” or that adding another player into the mix is a dumb idea.
This might be the case, but then again, it might not.
"We are living in an increasingly digital world that craves analog sensation."*
Digital is ubiquitous. From our work to our hobbies to our entertainment to our commerce, the digital-to-analog ratio in our lives has ramped up exponentially over the last two decades. To the point where the promise of digital has now become very much a reality.
