All tagged Conspicuous consumption in business

Keeping Up With The Joneses

There’s a game that’s played on social media that is focused on one simple objective: Let me show you how awesome my life is

It’s a game that’s been amplified as FaceBook and Instagram have become household names and as the Kardashians and Reality TV have gone mainstream. 

While it’s not a game played by everyone, it’s played by enough folks to be noticeable. In fact, you’ve surely noticed it yourself across any or all of your favorite platforms - people living what can only be called their best life: beautiful vacations, exotic locales, incredible cars, flash clothes, and picture-perfect meals. In fact, they look like they’re living your best life.