A while ago, I watched a Michael Smerconish interview of Roger Waters (of Pink Floyd fame). It was centered around his tour and the frequent political statements he made during his shows.
At one point, he asked Waters:
All tagged Be authentic in what you say
Your Message Should Be Simple And Authentic
When it comes to communication, authenticity and simplicity are the two most important ingredients.
Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.