All tagged Apple
Decades ago, in the early days of the PC, Steve Jobs observed that “most people didn’t want to learn how to use a computer; they just wanted to use it”.
That was his underlying philosophy with the Mac (and all (of his) subsequent Apple products): how do you make the product so simple, so intuitive, that the customer can simply use it without a learning curve? And you have to admit, it’s worked beautifully.
Those Marketing folks - what do they do?
Why do we need to hire another marketing person?
Is it really necessary to spend that on Marketing?
You see it time and time again - organizations have this funny relationship and view of Marketing.
We love the mystique that Apple has built around its business and think it’s entirely down to its products.
It's natural to fall in love with your product. We spend a lot of time developing and nurturing them, cultivating them to the point where we are ready to put them in the market. And when customers are receptive to what we have to offer, once the uptake is there and the product is generating profitable margins, we double down.
