Advertising that engages — Word

Based in Chicago, Omerisms is a blog by Omer Abdullah. His posts explore Ideas, perspectives and points of view across business, sales, marketing, life and (sometimes) football (the real kind).

All tagged Advertising that engages

Jun 17

Jun 17 Your Message Should Be Simple And Authentic

Careers, Communications, Creativity, Entrepreneurship, Leadership, Life, Marketing, Personal Codes, Sales, Teams

When it comes to communication, authenticity and simplicity are the two most important ingredients.

Whatever you’re trying to do - convince someone to buy something, change how they behave or join your team - it always pays to get straight to the point and be real about why your message is so important.

Apr 11

Apr 11 Engage And Entertain (Or It's Always Better to Pull Than Push)

Omer Abdullah

Sales, Leadership, Marketing, Strategy, Creativity, Entrepreneurship, Communications

The advent of recording technology (from the cassette tape to the VCR to the current digital formats) as well as the ability to access audio-visual entertainment on demand has allowed us to do the one thing that marketers hate:

Skip their ads.

For the most part, you don’t have to sit through a 15, 30 or 60 second ad just to get to the content you’re actually there for. You just hit the forward button and presto! No marketing message, no advertiser trying to sell you something.