Advertising — Word

Based in Chicago, Omerisms is a blog by Omer Abdullah. His posts explore Ideas, perspectives and points of view across business, sales, marketing, life and (sometimes) football (the real kind).

All tagged Advertising

Sep 6

Sep 6 "Ask If You're Crazy Enough..."

Leadership, Creativity, Careers, Sales, Personal Codes, Aspirations, Life, Communications, Entrepreneurship, Strategy, Marketing, Retail

There's a cynicism we tend to have when it comes to advertising and branding.

So many brands adopt personas based on their desire to attract a certain type of consumer. These personas are fashioned on the basis of deep consumer research, canvassing their likes, dislikes, tastes, preferences and more. Some of these personas succeed, others don't.

Mar 26

Mar 26 Listen More Than You Talk

Omer Abdullah

Entrepreneurship, Sales, Life, Retail, Marketing

Listen more than you talk.

I heard this last week at a conference about retailers and consumer brands. The point was that, in a world of push-over-pull, persistent over-communication and rampant messaging, we need to spend more time with our mouths closed and our ears open.